Gen Y: Stereotypes, Economy, Technology, and the Workplace

Happy Friday everyone! I recently ran across some interesting reads and want to share them with everyone. These links are to articles on various young adult and Gen Y topics from around the world.

Check them out...

• Here is a rather gritty opinion piece from a Gen Y'er regarding the stereotypes associated with our generation.
  Baby Boomers Beware: Gen Y knows what's up
  The Voyager - Pensacola,FL,USA
  I'm tired of getting discriminated against for my age. Everywhere I go, all I hear is, "Your generation is so lazy," or, "Everyone your age is pale and fat ...
  
  
• From our friends in Canada, this article offers info on how young adults can cope with the current economic situation.
  How does GenY cope amid such a turbulent economy? Save, save, save
  The Canadian Press - TORONTO
  TORONTO — Generation Y has by now moved beyond the allowance years, their financial concerns ranging from university tuition to mortgages and RRSPs.
  
  
• This article comes to you all the way from India. It discusses a "new breed" of consumers, and how brick and mortar institutions use technology along with digital strategies to make the most of my generation.
  FMCG firms in digital mode to woo Gen Y
  Khabrein.info - New Delhi,Delhi,India
  Bengaluru, Oct. 23: The digital economy has spawned a new breed of consumers who choose how or when to engage with a brand that is trying to woo them. ...
  
  
• Penelope Trunk, better known as the Brazen Careerist and author of a book bearing the same name, blogs about how Gen Y will change the workplace when we're at the helm.
  3 Ways work will change when Gen Y is in charge
  Brazen Centrist - USA
  In ten years, Gen Y will have taken over middle management. Maybe in five years, if my own office is any indication. But I am sure that Gen Y will run the...